The Ultimate is so excited to sponsor Miss Massachusetts USA, Kelly O'Grady. We look forward to supporting Kelly on May 2nd as she competes in the national pageant! We got the opportunity to get to know a little more about Kelly, and we are...
WE MAKE DRESS DREAMS COME TRUE FOR EVERY PROM GIRL! We are proud to carry sizes 000-36, and we still have a great selection of beautiful dresses in stock from all of the leading manufacturers that will flatter every body type. The...
Join us at our Peabody location for our Vienna Prom trunk show! The Ultimate will be hosting a Vienna Prom trunk show March 2-3. Vienna Prom's very own head designer, Jimme Huang will be in attendance. Don't miss out on an...
The only thing that could make school vacation week better is a Jasz Couture Trunk show! Jasz Couture's very own designer, Pam Nierenberg, will be in store Sunday, February 17 - Tuesday, February 19. Anyone who purchases a Jasz dress will receive a...
2019 has arrived and we are here to keep you up-to-date on all the new bridal trends this season! Here are some styles that took over the runways in the new year. Sherri Hill 52430 The high-low trend made its way to the bridal runway....
We are excited to announce the rules to enter the Ultimate It Girl contest by Jovani. The Ultimate It Girl contest is the only one of its kind, and we are so honored that Jovani has chosen us to partner with for this special...
Join us Friday, January 4th - Sunday, January 6th for The Ultimate Prom Kick-Off party! We're celebrating 50 years with a contest that includes 50 prizes, 50 winners and a grand prize of $1000. With 20,000 dresses in stock, new designers and our...
Christmas may be right around the corner but it is never too late to treat yourself to a beautiful, and flattering holiday dress. There are so many reasons to dress up whether it be for a holiday office party, a friend get together or of course for...
Paul and Leah are still going strong on their wedding journey despite an unexpected obstacle. The two won The Ultimate Wedding Contest last December and were eager to start planning their dream wedding. Sadly, Paul's brain cancer came...
We are celebrating the re-opening of our satellite store in Dedham Plaza with a great selection of guest of the wedding, mother, social occasion, evening, and prom styles! Plus, we've got a Montage by Mon Cheri sale happening now! Dresses only $99...