With homecoming season finally in full swing, our team at The Ultimate can’t wait to see all the stunning formal looks make their debut on the dance floor! If you’re still on the search for the homecoming ‘fit of your...

  @RochealPhotography   As many of you probably know, Martin Thornburg is a renowned bridal gown designer who we absolutely adore! Jessica, her friend, and her mother got the opportunity to travel to New Jersey to get a...

One of the first things you think of when you start planning your wedding is the dress, and for good reason: all eyes will be on you all day, so you want to wear something that not only suits your unique style but makes you feel absolutely...

This week the Ultimate is featuring Tesoro Boston! Tesoro Boston is the jewelry donor for the Ultimate Wedding and Paul and Leah. Thank you Tesoro Boston for being a donor, and we were so happy to be able to learn more about you and your...

As climate change becomes more and more apparent, we’ve been finding brides seeking ways to make their weddings more environmentally friendly—after all, the wedding industry can get very wasteful, very fast. For our brides who want all...

Over the past year, as the pandemic has changed everything, small, intimate wedding ceremonies have become increasingly common—and it seems like they’re going to stick around long after the pandemic ends! The popularity of a small...

Do you have a date for prom this year?   Every year, we love hearing the fun ways couples ask one another to prom as girls come in the store with funny stories about their promposals.    Coming up with a way to ask your significant...

Introducing our first boutique collection of mothers of the wedding and social occasion dresses…At The Ultimate Boutique, we have an incredible selection of dresses sure to make you sparkle at your daughter’s wedding. If you are looking...

Finding the perfect dress for your loved ones wedding can be toughyou want to find something beautiful to celebrate their new marriage, and you also want to be sure youre within the couples dress code. Finding the perfect dress can be hard, but here...

We all know and love the iconic dress designs by Sherri Hill that have been seen on winners of Miss America pageants and are a crowd favorite for formal events that have made prom dress dreams come true for so many of our amazing customers. But who...