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Calling all brides - The Ultimate is thrilled to be a part of the National Bridal Sale 2025, running July 12 through August 3! This annual event is your chance to snag the designer wedding dress of your dreams without the designer price...

Turning fifteen is a once-in-a-lifetime celebration, and your dress should be just as unforgettable! That’s where LizLúo Fiesta comes in - a vibrant, dazzling quinceañera collection from House of Wu that’s all about bold...

Ready to turn heads at your next big event? Whether you're searching for a jaw-dropping prom dress, a sleek and sophisticated evening gown, or something that radiates pure Hollywood glam, we’ve got you covered! At The Ultimate, we’re...

When it comes to prom, finding the perfect dress is essential, and Mon Cheri's stunning collections – Ellie Wilde and Colette by Daphne – are here to make your prom night unforgettable. Ellie Wilde is all about bold, eye-catching...

Prom is just around the corner, and if you’re ready to shine like never before, The Ultimate has you covered! We’re thrilled to showcase two of the hottest names in prom fashion: Jovani and Portia & Scarlett. These brands are known...

Are you ready to steal the spotlight and own the prom scene in 2025? Because Ashley Lauren’s Prom 2025 collection is everything you need to turn heads and make memories that last forever!   Let’s talk serious glam. Ashley Lauren...

Get ready to shine at prom with Sherri Hill's 2025 collection, now available at The Ultimate!    Style #56866 Known for her exclusive designs, Sherri Hill captures the essence...

Are you ready to dazzle on your son/daughter's special day? Look no further than the stunning Ashley Lauren collection at The Ultimate! With its modern elegance and red carpet ready designs, you’ll turn heads as you walk down the...

While white remains a timeless bridal favorite, today's brides are embracing a diverse palette of hues that add personality and flair to their wedding day looks. From subtle shades of white to bold, unconventional colors, there’s a perfect...

Get ready to dazzle and delight with the latest Sherri Hill arrivals at The Ultimate! Whether you're getting ready to step out for homecoming or want to turn heads at another evening event, these stunning short dresses are designed to make you...